{"id":10993,"date":"2023-10-03T15:15:29","date_gmt":"2023-10-03T15:15:29","guid":{"rendered":"http:\/\/www.mavihaber.com.tr\/?p=10993"},"modified":"2023-10-03T15:15:29","modified_gmt":"2023-10-03T15:15:29","slug":"basin-sektoru-dijital-ortamda-sunulan-firsatlari-kacirmadi","status":"publish","type":"post","link":"https:\/\/www.mavihaber.com.tr\/?p=10993","title":{"rendered":"Bas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131"},"content":{"rendered":"

Bas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131<\/strong><\/p>\n

T\u00fcrk bas\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcmde kritik e\u015fi\u011fi ba\u015far\u0131yla ge\u00e7ti. Resmi ilan deste\u011fi, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftiren gazetelere ve internet haber sitelerine can suyu oldu. \u0130lk 6 ayda internet haber siteleri 401 milyon lira tutar\u0131nda resmi ilan yay\u0131mlad\u0131.<\/strong><\/p>\n

\u0130leti\u015fim, insanl\u0131\u011f\u0131n varolu\u015fundan bug\u00fcne kadar temel bir ihtiya\u00e7 olarak insanlar\u0131n birbirleriyle olan ili\u015fkilerini d\u00fczenlerken, bu ili\u015fkinin bi\u00e7imsel yap\u0131s\u0131n\u0131 da \u00e7a\u011f\u0131n gerekleri do\u011frultusunda d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n

Ma\u011fara duvarlar\u0131na \u00e7izilen resimlerden teknoloji temelli medya uygulamalar\u0131na kadar uzanan s\u00fcre\u00e7te insanl\u0131k tarihini kay\u0131t alt\u0131na alan ve d\u00fc\u015f\u00fcnce iklimine y\u00f6n veren ileti\u015fim alan\u0131, teknolojik geli\u015fmelerin ortaya \u00e7\u0131kard\u0131\u011f\u0131 yeniliklere adapte olma konusunda her zaman \u00f6nc\u00fc oldu.<\/p>\n

Varolu\u015fu itibar\u0131yla \u2018haberdar olma ve haber etme\u2019 d\u00fcrt\u00fcs\u00fcyle s\u00fcrekli etkile\u015fim halinde olan insano\u011flu, 21. y\u00fczy\u0131lda zaman ve mek\u00e2ndan ba\u011f\u0131ms\u0131z olan tek bir \u2018a\u011f\u2019 etraf\u0131nda topland\u0131. T\u00fcm a\u011flar\u0131n birle\u015fti\u011fi nokta olan internetin getirdi\u011fi yenilikler, ya\u015fam\u0131n her alan\u0131n\u0131 yeniden \u015fekillendirdi.<\/p>\n

Bas\u0131n sekt\u00f6r\u00fc de internetin sa\u011flad\u0131\u011f\u0131 olanaklar\u0131 kullanarak \u2018yeni medya\u2019 ad\u0131 verilen ortama h\u0131zl\u0131 bir \u015fekilde ge\u00e7i\u015f yapt\u0131. Bilgisayar, g\u00f6rsel-i\u015fitsel medya, telekom\u00fcnikasyon gibi sekt\u00f6rlerin teknolojik ve ekonomik olarak birle\u015fmesi, geleneksel medya ve dijital medya ayr\u0131m\u0131n\u0131 neredeyse ortadan kald\u0131rd\u0131. T\u00fcrk bas\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftirerek s\u00fcrd\u00fcr\u00fclebilir bir ekonomik yap\u0131ya kavu\u015fmas\u0131n\u0131 sa\u011flayacak s\u00fcre\u00e7ten aln\u0131n\u0131n ak\u0131yla \u00e7\u0131kt\u0131.<\/p>\n

Bas\u0131n sekt\u00f6r\u00fcn\u00fcn temsilcileri, ya\u015fad\u0131klar\u0131 d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin ka\u00e7\u0131n\u0131lmaz bir ger\u00e7eklik oldu\u011fu noktas\u0131nda birle\u015fiyor. Nitelikli gazetecilik yapan bas\u0131n kurulu\u015flar\u0131n\u0131n di\u011ferlerinden ayr\u0131\u015faca\u011f\u0131n\u0131 belirten gazeteciler, ya\u015fanan rekabetin sekt\u00f6rel geli\u015fimi de beraberinde getirece\u011fi g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n

Bas\u0131n \u0130lan Kurumu \u00f6nc\u00fcl\u00fc\u011f\u00fcnde \u00f6nemli bir e\u015fik geride kald\u0131<\/strong><\/p>\n

Bas\u0131n kurulu\u015flar\u0131n\u0131n maddi olarak desteklenmesi i\u00e7in 62 y\u0131ld\u0131r k\u00f6pr\u00fc g\u00f6revini \u00fcstlenen Bas\u0131n \u0130lan Kurumu, dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131nda elini ta\u015f\u0131n alt\u0131na koydu. Tecr\u00fcbe ve birikimini dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in seferber eden Kurum, sekt\u00f6r\u00fcn i\u00e7ine d\u00fc\u015ft\u00fc\u011f\u00fc a\u00e7mazdan \u00e7\u0131kmas\u0131 i\u00e7in gerekli olan mevzuat de\u011fi\u015fikliklerinin yap\u0131lmas\u0131nda kilit rol oynad\u0131.<\/p>\n

Yeni d\u00f6nemde yerel bas\u0131n\u0131n \u00fczerindeki \u00f6l\u00fc topra\u011f\u0131 kalkt\u0131<\/strong><\/p>\n

\u0130zmir\u2019de yay\u0131n yapan www.gazeteyenigun.com.tr internet haber sitesinin imtiyaz sahibi Mesut \u015eim\u015fek, Kurumun dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n \u00f6nemine vurgu yap\u0131yor.<\/p>\n

\u201cHem bireyler hem de kurumsal yap\u0131lar konfor alanlar\u0131ndan \u00e7\u0131kmakta zorlan\u0131r. Bas\u0131n \u0130lan Kurumu\u2019nun dijital d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etmesi ve te\u015fvik edici kararlar almas\u0131 yerel bas\u0131n\u0131n \u00fczerindeki \u00f6l\u00fc topra\u011f\u0131n\u0131 kald\u0131rd\u0131. Konfor alanlar\u0131ndan \u00e7\u0131kmak zorunda kalan bas\u0131n i\u015fletmeleri belki de y\u0131llard\u0131r ilk defa ortak bir hedefe do\u011fru ko\u015fmaya ba\u015flad\u0131. Bu ko\u015fu\u015fun sebebi elbette ki hayatta kalma m\u00fccadelesi oldu. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn art\u0131k bir zorunluluk oldu\u011funu kavrayan ve bu yolda ba\u015far\u0131ya odaklanan i\u015fletmeler 6 ayl\u0131k me\u015fakkatli bir s\u00fcreci ya\u015fad\u0131. Bu de\u011fi\u015fim faaliyetlerinde \u00f6nemli olan do\u011fru kararlar alabilmek, ileriye y\u00f6nelik ad\u0131mlar\u0131 do\u011fru y\u00f6nde atabilmekti. Bu s\u00fcre\u00e7te Bas\u0131n \u0130lan Kurumu \u00f6nemli ve takdir toplayan bir \u00e7al\u0131\u015fmay\u0131 ba\u015flatarak b\u00f6lge b\u00f6lge, kurum kurum t\u00fcm sekt\u00f6r temsilcileri ile ileti\u015fim kurdu, g\u00f6r\u00fc\u015f ald\u0131, fikir sordu. Bu ortak ak\u0131l olu\u015fturma \u00e7abas\u0131 kamusal yap\u0131larda \u00e7ok da denk geldi\u011fimiz bir anlay\u0131\u015f de\u011fildir. Haliyle bu ortakla\u015fma \u00e7abas\u0131n\u0131n Bas\u0131n \u0130lan Kurumu\u2019nun prestijini art\u0131rd\u0131\u011f\u0131 kanaatindeyim.\u201d<\/em><\/p>\n

Bas\u0131n Kanunu\u2019nda ve resmi ilanlar\u0131n yay\u0131m\u0131n\u0131 d\u00fczenleyen mevzuatta yap\u0131lan de\u011fi\u015fiklikler sonucunda internet haber siteleri resmi ilan deste\u011fine kavu\u015furken, internet medyas\u0131 \u00e7al\u0131\u015fanlar\u0131 da \u00f6zl\u00fck haklar\u0131n\u0131 elde etti. Y\u0131llar s\u00fcren \u00e7al\u0131\u015fmalar\u0131n ard\u0131ndan ger\u00e7ekle\u015fen bu de\u011fi\u015fim, yasal zeminde var olma \u00e7abas\u0131ndaki internet haber sitelerinin \u00f6n\u00fcn\u00fc a\u00e7t\u0131.<\/p>\n

Resmi ilan deste\u011fi dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindeki gazetelere can suyu oldu<\/strong><\/p>\n

Ankara\u2019da yay\u0131n yapan www.gazeteilksayfa.com internet haber sitesinin imtiyaz sahibi \u0130lhan Co\u015fkun, i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z dijital \u00e7a\u011f\u0131n bas\u0131nda d\u00f6n\u00fc\u015f\u00fcm ve geli\u015fimi zorunlu k\u0131ld\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

\u201cBas\u0131n \u0130lan Kurumu, s\u00f6z konusu d\u00fczenlemelerle d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde hayati bir rol \u00fcstlenmi\u015ftir. \u0130nternet haber siteleri Bas\u0131n Kart\u0131 Y\u00f6netmeli\u011fi kapsam\u0131na al\u0131nm\u0131\u015f, \u00e7al\u0131\u015fanlar\u0131na \u201cgazeteci\u201d kimli\u011fi verilmi\u015ftir. Art\u0131k haber sitelerinde \u00e7al\u0131\u015fan arkada\u015flar\u0131m\u0131z da Bas\u0131n Kart\u0131 sahibi olabiliyor, resmen meslekten biri oluyor, Bas\u0131n Kart\u0131\u2019n\u0131n imk\u00e2nlar\u0131ndan faydalanabiliyor. Kazand\u0131r\u0131lan bu resmiyetle birlikte internet habercili\u011finde ciddiyet ve sorumluluk bilinci artm\u0131\u015ft\u0131r. \u0130nternet haber sitelerine resmi ilan hakk\u0131 tan\u0131nm\u0131\u015ft\u0131r. Bu hak, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde yer almak isteyip maddi imk\u00e2ns\u0131zl\u0131ktan dolay\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftiremeyen gazeteler i\u00e7in adeta can suyu olmu\u015ftur.\u201d<\/em><\/p>\n

Bas\u0131n sekt\u00f6r\u00fcnde ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm, gazetecilerin i\u015f yap\u0131\u015f \u015fekillerini de k\u00f6kl\u00fc bir de\u011fi\u015fime u\u011fratt\u0131. Art\u0131k daha dinamik, yeni medya ara\u00e7lar\u0131na h\u00e2kim, \u00e7ok y\u00f6nl\u00fc ve h\u0131zl\u0131 bir \u015fekilde akan g\u00fcndemi takip edebilme yetene\u011fine sahip, motivasyonu y\u00fcksek gazetecilerin istihdam edildi\u011fini g\u00f6r\u00fcyoruz.<\/p>\n

Bas\u0131n i\u015fletmeleri maliyetlerin daha d\u00fc\u015f\u00fck oldu\u011fu dijital mecraya yat\u0131r\u0131m yapmal\u0131 <\/strong><\/p>\n

Sakarya\u2019da yay\u0131n yapan www.medyabar.com<\/a> internet haber sitesinin imtiyaz sahibi Zafer Toku\u015f, gazetelerin dijitale ge\u00e7mekte ge\u00e7 kald\u0131\u011f\u0131n\u0131 belirtirken, azalan maliyetlere dikkati \u00e7ekiyor.<\/p>\n

\u201cDijital mecra, habercili\u011fin 7\/24 devam etti\u011fi ger\u00e7e\u011fini g\u00f6zler \u00f6n\u00fcne serdi. Gazeteler ta\u015fra ve \u0130stanbul bask\u0131s\u0131n\u0131 yapt\u0131ktan sonra mesai biterdi. Ama dijital d\u00f6n\u00fc\u015f\u00fcmle birlikte habercilik 24 saat s\u00fcr\u00fcyor. Bu s\u00fcre\u00e7te ne yaz\u0131k ki baz\u0131 gazeteler dijitale ge\u00e7mekte ge\u00e7 kald\u0131. Tirajlar\u0131 y\u00fcksek olan baz\u0131 gazetelerin internet sitelerine bakt\u0131\u011f\u0131m\u0131zda trafiklerinin olduk\u00e7a d\u00fc\u015f\u00fck oldu\u011funu g\u00f6r\u00fcyoruz. Onlar\u0131n yerine ba\u011f\u0131ms\u0131z internet haber siteleri bulunuyor. Tabii bunun ba\u015fka sebepleri de var. Bunlar\u0131n ba\u015f\u0131nda gazetelerin dijitale direnmeleri, ge\u00e7 kabul etmeleri de geliyor. Geleneksel medya yani yaz\u0131l\u0131 bas\u0131nda bulunan i\u015fletmelerin art\u0131k dijitalle\u015fmeyi kabul etmeleri ve buna g\u00f6re yat\u0131r\u0131m yapmalar\u0131 gerekiyor. Asl\u0131nda bakt\u0131\u011f\u0131n\u0131zda dijitale ge\u00e7i\u015fte geleneksel medyan\u0131n ba\u015fl\u0131ca gideri olan k\u00e2\u011f\u0131t, bask\u0131 ve da\u011f\u0131t\u0131m giderleri ortadan kalk\u0131yor, maliyetler azal\u0131yor.\u201d <\/em><\/p>\n

Geleneksel ara\u00e7larla ve y\u00f6ntemlerle devam etmek imk\u00e2ns\u0131z<\/strong><\/p>\n

www.gazeteyenigun.com.tr internet haber sitesinin imtiyaz sahibi Mesut \u015eim\u015fek, haber \u00fcretim s\u00fcrecinin farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 ve yerel bas\u0131n\u0131n b\u00fclten habercili\u011finden vazge\u00e7mesi gerekti\u011fini belirterek, geleneksel medya rutininden ayr\u0131lmadan konfor alan\u0131nda faaliyetlerine devam eden yap\u0131lar\u0131n yeni medyada tutunmas\u0131n\u0131n imk\u00e2ns\u0131z oldu\u011funu ifade ediyor.<\/p>\n

\u201cParan\u0131n bile \u015fifrelendi\u011fi, nesnelerin internetinin konu\u015fuldu\u011fu bir \u00e7a\u011fda geleneksel ara\u00e7larla ve y\u00f6ntemlerle devam etmenin imk\u00e2ns\u0131z oldu\u011fu a\u015fik\u00e2r. Di\u011fer yandan bu d\u00f6n\u00fc\u015f\u00fcm sadece mali kaynaklarla sa\u011flanabilecek bir s\u00fcre\u00e7 de\u011fildir. Kurumsal motivasyonun ve ekip mantalitesinin topyek\u00fbn de\u011fi\u015fimini de gerektirmektedir. Bizler de \u00f6ncelikle kadromuzu bu yeni s\u00fcrece uyum sa\u011flayabilecek, bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 bu y\u00f6nde yenileyebilecek bir yap\u0131ya \u00e7evirdik. \u00c7e\u015fitli e\u011fitimler ve s\u00fcrekli iyile\u015ftirme toplant\u0131lar\u0131 ile yol haritam\u0131z\u0131 \u00e7izdik ve kimi zaman g\u00fcnl\u00fck de\u011ferlendirmelerle durum sorgulamas\u0131 yapt\u0131k. <\/em><\/p>\n

Bu s\u00fcre\u00e7te ya\u015fad\u0131\u011f\u0131m\u0131z ve ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en \u00f6nemli de\u011fi\u015fim haber \u00fcretim s\u00fcrecinde oldu. Art\u0131k halk\u0131n okuyaca\u011f\u0131, ilgilenece\u011fi konularla okumas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz konular\u0131 i\u015flemek durumunday\u0131z. Yerel bas\u0131n art\u0131k b\u00fclten habercili\u011finden vazge\u00e7mek zorunda kald\u0131. De\u011fi\u015fime direnenler de zaten s\u00fcre\u00e7te yol alamad\u0131. Haber ajanslar\u0131ndan haz\u0131r gelen haber metinlerinin ya da kurumlardan iletilen b\u00fcltenlerin art\u0131k bir fayda sa\u011flamad\u0131\u011f\u0131n\u0131 daha net ifade ile halk\u0131n ilgisini pek \u00e7ekmedi\u011fini ya\u015fayarak \u00f6\u011frendik. Haber sitemize girilmesini ve takip edilmeyi istiyorsak ger\u00e7ekten soka\u011f\u0131n nabz\u0131n\u0131 tutmam\u0131z gerekti\u011fine \u015fahit olduk. Bu durum asl\u0131nda yerel bas\u0131n\u0131 g\u00fc\u00e7lendirdi ve ulusal bas\u0131n ile rekabet eder hale getirdi. <\/em><\/p>\n

Di\u011fer yandan \u00e7al\u0131\u015fan niteli\u011finin art\u0131\u015f\u0131na \u015fahit olduk. Geleneksel medyada rutininden ayr\u0131lmadan konfor alan\u0131nda faaliyetine devam eden yap\u0131lar\u0131n yeni medyada tutunmas\u0131n\u0131n imk\u00e2ns\u0131z oldu\u011funu g\u00f6rd\u00fck. Daha dinamik, yeni medya ara\u00e7lar\u0131na h\u00e2kim, \u00e7ok y\u00f6nl\u00fc ve en \u00f6nemlisi daha gen\u00e7 bir kadro yap\u0131s\u0131 ile \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ettik. Bununla birlikte \u00fcretim \u00e7e\u015fitlili\u011fi ya\u015fad\u0131k. Sadece yaz\u0131l\u0131 de\u011fil g\u00f6rsel ve i\u015fitsel alanlarda da kaliteli \u00fcretim yap\u0131labilecek potansiyelimiz oldu\u011funu ke\u015ffettik.\u201d<\/em><\/p>\n

Resmi ilanlarla birlikte yeni bir gelir kayna\u011f\u0131na kavu\u015fan internet haber siteleri istihdam konusunda art\u0131k daha rahat hareket edebiliyor. Mevzuat\u0131n y\u00fckledi\u011fi sorumluluklar do\u011frultusunda haber sitelerinin i\u00e7erikleri nitelikli ve g\u00fcncel olmak zorunda. Bu durum rekabeti beraberinde getirerek sekt\u00f6rdeki toplam kaliteyi art\u0131rma noktas\u0131nda \u00e7arpan etkisi olu\u015fturdu.<\/p>\n

Resmi ilan geliri bas\u0131n sekt\u00f6r\u00fcnde rekabeti art\u0131r\u0131yor<\/strong><\/p>\n

www.gazeteilksayfa.com internet haber sitesi imtiyaz sahibi \u0130lhan Co\u015fkun, resmi ilan hakk\u0131 i\u00e7in gerekli olan \u015fartlar\u0131n rekabeti art\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

\u201cHabercilikte rekabet hep olur. Resmi ilan hakk\u0131 ile bunun artt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Resmi ilan hakk\u0131 i\u00e7in gerekli \u015fartlar\u0131 yerine getirebilmek kolay g\u00f6z\u00fckse de istikrarl\u0131 bir \u00e7aba istiyor. Trafi\u011finiz her an ciddi oranlarda d\u00fc\u015febilir. B\u00fcy\u00fck bir risk alt\u0131ndas\u0131n\u0131z. Ve rakip siteler var. Okuyucular\u0131n\u0131z oralara kayabilir. Bu kayg\u0131lar rekabeti do\u011furuyor. Yukar\u0131da ifade etti\u011fim gibi, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci kapsam\u0131nda at\u0131lan resmi ad\u0131mlarla internet medyas\u0131nda ciddiyet ve sorumluluk bilinci artm\u0131\u015ft\u0131r. Bu da kaliteyi y\u00fckseltiyor. Yerel bas\u0131n\u0131n bas\u0131l\u0131 n\u00fcshalar\u0131 ile internet sitelerine bakt\u0131\u011f\u0131m\u0131zda bu fark\u0131 \u00e7ok net g\u00f6r\u00fcyoruz.\u201d<\/em><\/p>\n

De\u011fi\u015fimlerin etkisi zamanla daha iyi anla\u015f\u0131lacak<\/strong><\/p>\n

Kocaeli\u2019de yay\u0131n yapan www.ozgurkocaeli.com.tr internet haber sitesinin genel yay\u0131n y\u00f6netmeni Adem Turgut, de\u011fi\u015fimlerin etkisinin zamanla anla\u015f\u0131laca\u011f\u0131n\u0131 ifade ediyor.<\/p>\n

\u201cKonvansiyonel bir yap\u0131dan d\u00f6n\u00fc\u015f\u00fcrken habercilik dilimizi internet haber sitelerinin pratikli\u011fine ve diline kavu\u015fturduk. \u00d6rnek olsun diye s\u00f6yl\u00fcyorum; bir kongreyi tek bir haberle aktar\u0131rken \u015fimdi kongre ile e\u015f zamanl\u0131 \u00e7ok say\u0131da haber i\u00e7eri\u011fini internet sitemize giriyoruz. Kocaelispor ma\u00e7lar\u0131n\u0131, ma\u00e7\u0131n \u00f6ncesini ve sonras\u0131n\u0131 ayr\u0131nt\u0131l\u0131 bir \u015fekilde anlatarak \u00e7ok say\u0131da haber ile okuyucular\u0131m\u0131za aktar\u0131yoruz. Dijital medyada kalite daha da artacak. Bence yap\u0131lan d\u00fczenlemelerin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 2 y\u0131l sonra internet haber siteleri de bekleme s\u00fcrelerini doldurup ilan almaya ba\u015flad\u0131\u011f\u0131nda g\u00f6rmeye ba\u015flayaca\u011f\u0131z. 5 y\u0131l gibi daha uzun bir vadede ise sekt\u00f6r\u00fcm\u00fcz ciddi bir kurumsalla\u015fma ya\u015fayacak.\u201d<\/em><\/p>\n

\u0130\u00e7erik \u00fcretmenin amac\u0131 okuyucuya ula\u015fmak. \u0130nternet sitelerinin en b\u00fcy\u00fck gelir kalemi de okuyucular\u0131n sa\u011flad\u0131\u011f\u0131 trafikler. Bu noktada sekt\u00f6r\u00fcn en b\u00fcy\u00fck a\u00e7maz\u0131 manip\u00fcle edilmi\u015f trafiklerle gelir elde edilmeye \u00e7al\u0131\u015f\u0131lmas\u0131. Bas\u0131n \u0130lan Kurumu, bir ilke imza atarak kendi b\u00fcnyesinde geli\u015ftirdi\u011fi B\u0130K Analitik yaz\u0131l\u0131m\u0131yla k\u0131sa s\u00fcrede internet haber sitelerinin trafiklerini do\u011fru bir \u015fekilde \u00f6l\u00e7\u00fcmlemeyi ba\u015fard\u0131. Kurum g\u00f6rev alan\u0131na giren haber siteleri ilan yay\u0131mlama hakk\u0131 elde edebilmek i\u00e7in ziyaret\u00e7i trafikleri konusunda yo\u011fun \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Manip\u00fclatif trafikleri engellemek i\u00e7in de b\u00fcy\u00fck u\u011fra\u015f veriyor.<\/p>\n

Manip\u00fclatif trafikler hem kaliteyi hem de markala\u015fmay\u0131 \u00f6ld\u00fcren bir keyfiyettir<\/strong><\/p>\n

Trabzon\u2019da yay\u0131n yapan www.g\u00fcnebak\u0131\u015f.com.tr<\/a> internet haber sitesinin imtiyaz sahibi Ali \u00d6zt\u00fcrk, trafiklerin art\u0131r\u0131lmas\u0131 y\u00f6n\u00fcnde yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalarda t\u00fcm d\u00fcnyada kabul g\u00f6rm\u00fc\u015f kurallar\u0131 referans ald\u0131klar\u0131n\u0131 vurguluyor.<\/p>\n

\u201c\u0130nternet haber sitemizin ziyaret\u00e7i trafi\u011finin art\u0131r\u0131lmas\u0131 i\u00e7in habercilik ilkelerine ba\u011fl\u0131 kalarak, arama motorlar\u0131n\u0131n tavsiye etti\u011fi gibi okuyucu odakl\u0131 haber yapmay\u0131 her zaman \u00f6n planda tuttuk. Haber i\u00e7eriklerimizi kullan\u0131c\u0131n\u0131n ba\u015fka kaynaklara ihtiya\u00e7 duymadan tam anlam\u0131yla arad\u0131\u011f\u0131n\u0131 bulaca\u011f\u0131 \u015fekilde dizayn ettik. \u0130\u00e7eriklerimizi video, resim, grafik \u00f6\u011felerini de kullanarak s\u00fcrekli olarak besledik. \u015eiddet veya kan bar\u0131nd\u0131ran i\u00e7eriklere izin vermeyerek hem arama motorlar\u0131n\u0131n hem de okuyucunun takdirini kazand\u0131k. Sadece yerel kurallar\u0131 de\u011fil, t\u00fcm d\u00fcnyada kabul g\u00f6rm\u00fc\u015f kurallar\u0131 referans kabul ettik. Podcast benzeri t\u00fcm yeni geli\u015fmeleri yay\u0131nlanan raporlardan takip ettik. Ve en \u00f6nemlisi benzersiz i\u00e7erik girdik. Her g\u00fcn bir\u00e7ok \u00f6zg\u00fcn, benzersiz haber \u00fcrettik. \u0130nsanlar\u0131n sosyal medyalar\u0131nda haberlerimizi payla\u015fmaya te\u015fvik ettik. Manip\u00fclatif trafik konusunda; arama motorlar\u0131n\u0131 aldatmaya y\u00f6nelik yap\u0131lan i\u015flemlere en ba\u015f\u0131ndan beri y\u00fcz vermedik. Biz biliyoruz ki manip\u00fclatif trafik hem kaliteyi hem markala\u015fmay\u0131 \u00f6ld\u00fcren bir keyfiyettir.\u201d<\/em><\/p>\n

\u00d6nemli olan soka\u011fa inmek, soka\u011f\u0131n sesi olmak<\/strong><\/p>\n

Sakarya\u2019da yay\u0131n yapan www.medyabar.com<\/a> internet haber sitesinin imtiyaz sahibi Zafer Toku\u015f, trafi\u011fin artmas\u0131 i\u00e7in soka\u011fa dikkati \u00e7ekerek soka\u011f\u0131n sesi olabilmenin \u00f6nemine de\u011finiyor.<\/p>\n

\u201cS\u0131cak haberleri ve g\u00fcndemi takip ediyoruz. Sokaktay\u0131z. Vatanda\u015flardan gelen \u015fik\u00e2yetlere, taleplere ve isteklere internet sitemizde s\u0131k\u00e7a yer veriyoruz. Sorunlar\u0131n\u0131n, \u015fik\u00e2yetlerinin dikkate al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6renler haberlerini sosyal medyada payla\u015f\u0131nca trafikte art\u0131yor. Burada \u00f6nemli olan soka\u011fa inmek. Soka\u011f\u0131n sesi olmak\u201d<\/em><\/p>\n

1 Ekim 2023 tarihi itibariyle trafik \u015fartlar\u0131n\u0131 yerine getiremedi\u011fi i\u00e7in ilan ak\u0131\u015f\u0131 durdurulan internet haber siteleri i\u00e7inse hen\u00fcz hi\u00e7bir \u015fey bitmedi. \u00d6nlerinde her \u015feye yeniden ba\u015flay\u0131p resmi ilan pastas\u0131ndan pay alacaklar\u0131 sisteme d\u00f6nebilecekleri 6 ay s\u00fcreleri daha bulunuyor.<\/p>\n

G\u00f6r\u00fcnen o ki gazeteler ve internet haber sitelerinin kendilerini g\u00fcvende hissedece\u011fi bir ortam art\u0131k hayal de\u011fil. G\u00fcn\u00fcn sonunda kazananlar gazeteciler, gazetecilik mesle\u011fi, bas\u0131n i\u015fletmeleri, okurlar ve topyek\u00fbn kamuoyu olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131 T\u00fcrk bas\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcmde kritik e\u015fi\u011fi ba\u015far\u0131yla ge\u00e7ti. Resmi ilan deste\u011fi, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,8,10,14,16],"tags":[],"class_list":["post-10993","post","type-post","status-publish","format-standard","hentry","category-egitim","category-ekonomi","category-gundem","category-son-dakika","category-teknoloji"],"yoast_head":"\nBas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131 - MAV\u0130 HABER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mavihaber.com.tr\/?p=10993\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131 - MAV\u0130 HABER\" \/>\n<meta property=\"og:description\" content=\"Bas\u0131n sekt\u00f6r\u00fc dijital ortamda sunulan f\u0131rsatlar\u0131 ka\u00e7\u0131rmad\u0131 T\u00fcrk bas\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcmde kritik e\u015fi\u011fi ba\u015far\u0131yla ge\u00e7ti. 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